customers are already using

[arzina221]

So much for IKEA's explanation of the app.

IKEA catalog app 2014 with augmented reality

The beginning is there
Now for the practice: of course I tested the app myself right away. And to be honest, I don't think it's as easy to use as I had hoped. In terms of usability, it could be even better and more user-friendly. In my opinion, the technology could work much more to the advantage of the customer and retailer, but it's a start. And it was about time.

5 to 10 years for innovation and acceptance of new technology
As mentioned, everything this app does sounds as logical as can be from a customer perspective. However, it takes an average of five to ten years before (large) organizations and companies realize that they need to do something with the technology that is still new to them and that their

So it's not so strange that in my archive there is a concept from 2006 in which I suggested to IKEA to develop a service that would do more or less what this app does now. That was seven years ago, the iPhone didn't even exist then. But it was predictable what was going to happen and it seemed smart to me as a retailer to play along with that.

IKEA has changed its mind, which other retailer will follow?
In 2006, IKEA was not ready for that. In 2013, that insight and the will to get started are fortunately there. This is also evident from the fact that there is now wiri in the branches. Furthermore, kazakhstan phone data IKEA recently has a webshop and social media accounts .

That makes me curious about the next retailer that 'turns around'. Who now still sees that the internet and social media offer commercial opportunities that have been ignored for years? That is how it often works with innovation. The so-called 'me too behavior' is famous and infamous: you first say 'no' to innovation for a long time because your customers supposedly do not want it . And when you see that your competitors are successful with it, you quickly copy their behavior anyway.

What will be the next retail sheep over the dam?
The old saying 'once one sheep jumps the dam, more will follow' applies online as much as offline. What do you think will be the next retail sheep to jump the online dam.