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This structure ensures your team can focus on SEO and social media to establish an authentic relationship with audiences and customers who are in close proximity to your business. It also supports a frugal budget by keeping core roles in-house and outsourcing ad hoc specialized skills. Content marketing team structure: by company size Content team structure for startups (1-50 employees) At this early stage, you’re likely running on a tight budget and may be unable to hire multiple positions.


in-house generalist and then outsource other roles. Emily Kramer, who previously iran number screening led the marketing teams at Asana says, “The first marketer for a startup should be a "pie shape marketer". This means, “they’re an expert in at least one marketing area—content marketing, product marketing, or growth marketing—and proficient in another.” Recommended roles Content Marketing Manager: Executes content strategy, editorial calendar, social media, email, and SEO. Also manages content workflows and your freelance network. SEO Specialist (if your budget allows) Freelance Content Writers Freelance Graphic Designer Why this structure works for startups A startup content marketing team needs to be lean, versatile, and able to handle a wide range of tasks.