Create proximity and build trust

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Vary the contents
Since Internet users prefer video to other content, the ideal for your business is to publish it regularly to keep them loyal. Thanks to social networks, you now have the possibility of making videos with various formats and for different uses.

On Instagram, Facebook, Snapchat and now Linkedin, the “story” format allows you to broadcast short videos that disappear after 24 hours. This allows you to share content spontaneously on a news story without it remaining on your profile. It is a different format from traditional publications since it is vertical. You can therefore use this format to make tutorial videos for example. In this way, you can highlight your news, your communication campaigns or your products that deserve to be highlighted.



Develop your brand image
Creating marketing videos can help your brand grow its reputation japan telegram number database by 54%. The better your videos, the better your brand image will be. You will more easily win the hearts of your subscribers by offering them content that they like.



Your brand can use video as a way to connect with its target audience. Indeed, thanks to all the possibilities offered by this format, you can easily highlight your team and your human side. You will thus distinguish yourself from your competitors and highlight your strengths. Your subscribers will see “behind the scenes” and will realize that there are real people behind your company.

By offering your community videos featuring your products, for example, you create a connection with them. Indeed, you help them better understand what you sell and what it can bring them. They thus understand much better the usefulness of your products and are more inclined to buy. It's a bit like explaining it to them directly. The format is more fun and entertaining, your target will be more likely to buy from you since they will have had a positive experience and will trust you.