The 10 brands that most exploit the power of influencers in Spain

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There were many who were suspicious of them when influencer marketing was still in its infancy and few trusted a new discipline that, in the eyes of the most critical, was merely selling smoke, but influencers have ended up earning themselves an absolutely privileged place in the "marketing mix" of advertisers. Influencers hold a lot of marketing power within them.

As in other countries, influencer lithuania phone number data marketing is also on the rise in Spain, but which brands are betting more heavily on influencers in their campaigns here?

The influencer marketing platform HypeAuditor has taken the time to answer this question and to do so, it analysed the brands that implemented the most campaigns with influencers on Instagram between January and June 2022 .


With almost 6,000 mentions and an estimated reach of 19 million users, ZARA is the brand that most leverages the power of influencers in Spain. The Spanish fashion firm has a large army of 1,620 influencers who show its products to their followers on Instagram.

The silver medal in the ranking goes to another clothing brand, Shein Spain , which, relying primarily on micro-influencers, achieved 4,000 mentions from 1,120 influencers and a reach of 10 million users between January and June of this year on Instagram.

Completing the podium is a brand outside the fashion world, Netflix , which garnered 1,700 mentions from 876 influencers on Instagram during the first half of the year. In addition, with a reach of 14.8 million users, the famous entertainment platform easily surpassed the second company in the HypeAuditor ranking: Shein.