these two tools are therefore complementary. Through the publication of posts, you will give useful information to your potential buyer in order to create a relationship of trust and subsequently trigger a purchase.
Your blog will help you attract new visitors and convert them into leads. This inbound marketing tool brings many benefits:
Position yourself as an expert
Optimize your SEO
Bring your social networks to life
Establish proximity with your customers
Build audience loyalty
If you want to learn more about the benefits of having a china telegram Powder business blog and how to create an effective blog, head here !
Define your target
Before writing your article, you must first determine who you are going to address it to. Who is your target? What information is of interest to them? To help you properly identify your audience and write content that will interest them, you must create your buyer personas. A buyer persona is a representation of your typical target that is built with demographic and behavioral data (situation, objectives, wishes, etc.).
Find out here how to create your buyer persona !
Define your SMART goal
Once you have your target in mind, you need to set the objective of your article. In line with your inbound marketing strategy, your objective must be SMART. Simple to use, this method is built through its acronym. These 5 characteristics are as follows:
Generate qualified traffic
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