In fact, according to a survey conducted by Experian QAS®, 36% of U.S. organizations interact with customers and prospects in five or more channels every month.
What does that mean for you? That means you need to focus on delivering a seamless and integrated experience across all your platforms. From the emails you send, to the tweets you share, to your website, everything needs to work as one. When your email messages align with everything else you're producing, you will be able to continue to foster that relationship with your subscriber with ease.
5) Strategic
Now more than ever before, in order for your email advertising database marketing to be engaging, it needs to be strategic. When you think about traditional email marketing - the big blasts - while the marketers might think they're being strategic, they're not.
And to be more strategic, we need metrics. A study conducted by Marketo found that top performers in email marketing spent 22% of their time on email strategy vs. the 14% average.
When you're sending out emails, it is essential that you track your efforts and refine them as you go. You need to pay attention to traditional metrics like open rates, click rates, bounce rates, unsubscribe rates, etc., but also think about ROI and other engagement metrics.
And after everything, just remember, you want to focus on your subscriber. Always keep them and their needs in mind before you hit that send button.
- Board index
- All times are UTC
- Delete cookies
- Contact us