Efficient and direct, email inherently offers amazing benefits to a usa business email list marketer. Even so, this tool is an evolving technology that reaches a changing consumer base. If you don’t stay on top of the trends, then you risk getting lost in the trash.
Say goodbye to the spam folder. This year, with our email marketing service, make every survey and exclusive offer count with our top nine email marketing trends for 2022.
#1 Micro-Segmentation
Email blasts? The four quadrants? Forget the mass-media approach. In 2022, it’s time to segment your email marketing strategy for niche audiences.
For years, marketers have used audience segmentation to target specific customer demographics. However, improved data streams have opened the doors to an incredible wealth of customer information, enabling micro-segmentation.
With the right data, you can tailor every marketing email campaign to best attract customers based on their:
Screen use habits – Total hours used, times used, number of devices, etc.
Purchase habits – Likelihood and frequency of purchases
Demographics – Age, sex, gender, location, profession, etc.
History – Past purchases from your company, internet search history, etc.
While gathering this data can prove tricky, it’s worth the effort. Research shows that micro-segmentation can boost an email open rate by 203%.1 The more you match the email to the customer, the better.
