Whether your business is a young startup just getting traction or is an enterprise expanding into new markets, an in-depth understanding of your audience will be the key to your success. This is especially true when success hinges on consistently producing content that addresses your leads' problems and keeps them coming back for more.
Once you have your goals, take the time to analyze and paytm database understand your buyer personas by asking questions like:
Where they fit in the buying cycle
What their challenges are
How they would define success
Where they spend time online
Content Creation
Based on your buyer persona research, you should have a good idea of the type of content that your buyer personas like to consume. It might be webinars, blog posts, white papers, e-books, templates or video. The list goes on and on. However, for most B2B marketers, blogging becomes the foundation that attracts potential customers to your site and is the jumping off point to any other content you produce.
Blogging
When it comes to blogging, it all starts with keyword research. This means targeting longer semantic keyword queries rather than highly competitive and specific keywords. These long-tail keywords are perfect for targeting with blog posts and allow you to target very specific keywords to your niche to drive highly qualified traffic.
b2b-long-tail-seo
Before you start doing this keyword research yourself, I highly recommend reading Neil Patel's post, on how to uncover hidden gems.
The next question we hear all the time is, "How often do I need to publish blog posts?" First and foremost, prioritize quality over quantity. But when it does come to quantity, HubSpot data shows that B2B companies that published posts more than 11 times/month generate 1.75 times as many leads as those blogging 6–10, and 3.75 times more as those blogging 0–3.
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