DSPs have streamlined the process of buying and selling advertising space

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rejoana89
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DSPs have streamlined the process of buying and selling advertising space

Post by rejoana89 »

The price for each impression will normally depend on the set of bids made in the auction in real time. In addition to DSPs, there are also SSPs or Sell Side Platforms that represent the sellers of advertising space and are complementary to DSPs . Therefore, depending on whether you want to buy or sell, you will use one platform or another.

which used to be a much slower process. You had to contact publishers and then negotiate the price with them. Now, however, the process is much faster and easier. In addition, these help you to reach your philippines telegram data Buyer Persona more directly , thus increasing the possibilities of sales, as well as measuring results in real time.

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In this way, you can see if your campaigns are working or, on the contrary, make the relevant changes and maximize the ROI. How DSPs work DSP platforms are connected to different Ad Exchanges , the online markets where advertising inventory transactions are made and publishers are put in contact with advertisers. Thanks to DSPs, you can buy space for advertising campaigns practically anywhere. But how do they work?
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