Mobile – what channels does communication go through?

mehedi · Post by **mehedi** » Sat Jan 04, 2025 4:09 am

Use of special applications developed for the needs of your business (there is an option to download directly from the store)
Using current social networking opportunities (Facebook, Instagram, Vk, etc.)
Using location-based applications
Using displays, touchscreens, rfid, etc. – so that the bulgaria telegram number database customer can share their consumer experience without necessarily using their smartphone.
Social – Why information will spread

The task is to achieve such a quality of implementation of Solomo that the buyer will spread information about you not for the sake of discounts, but because he gets a positive consumer experience.
The offers and mechanics are very relevant and understandable for the consumer. They are easy to implement and do not require time for preparation.
It has added value – like the McCafee app, which shows optimal walking routes (you have a cup of coffee and 20 minutes, why not take a fun walk around the neighborhood?)
It inspires trust, that is, if you offer a 25% discount in a store, but at the same time you have a promo code for 40% on social networks or this entire collection is already on sale, then if you are caught doing this, you will only get a sea of negativity. Therefore, be honest and answer for your promises.
What to look for when implementing SoLoMo in your business

As stated above – consistency of proposals, communication policy, loyalty programs, etc. You have a company that, regardless of the communication channel, conveys the same ideas, values, and promises.
Speed - just for you, here, now, try, share, like, tell everyone your opinion, get loyalty bonuses, unexpected and pleasant, instructive and interesting, easy and profitable.
Personnel qualifications – it is necessary to be able to explain to the buyer what is required of him and how to do it as easily as possible. Therefore, it is necessary to conduct training for the staff and inform them about new promotions and offers (which, given possible staff turnover, significantly complicates the implementation process.
I hope this material was useful for you and you will be able to integrate new mechanics into your business.