Building loyalty among old ones, especially for b2b and saas companies. Consult, explain, argue, create discussions, help consumers solve problems through a blog . This allows everyone to see your level of qualification and your desire to help, which in turn influences the final decision to become your client .
Congratulate your clients through your blog , this way you also show your respect.
Despite the frequent "amorphousness" of the effectiveness of blogging (loyalty, image, purchase decision, etc., it is impossible to determine exactly how much a blog influences these criteria). It is possible to establish clear KPIs to measure the result: increase in target traffic, increase in clicks to the corporate website or to the order form, armenia telegram number database increase in the number of product requests, mentions of the blog on the network, etc.). So, work in this direction can be taken into account.
A blog can become a source of recruitment, an interesting blog can become a decisive factor in a potential candidate's choice of a company.
A blog is a great place to work with the press, and its informal and non-boring language can contribute to more than one free PR publication . I personally know of a couple of examples when journalists took materials from a company's blog for work , because they were interesting and clearly written. And press releases were completely ignored.
Finally, a blog gives you the opportunity to understand where your company is headed and whether it is on the right track. If you cannot clearly explain what your organization does, then you are clearly in trouble.
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