The best email marketing campaigns of 2014 (Campaign Monitor)

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messi66
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The best email marketing campaigns of 2014 (Campaign Monitor)

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As every year, Campaign Monitor offers us its selection of the best email marketing campaigns. In this case, the best of 2014. 100 emails chosen from the 3 million campaigns sent by Campaign Monitor and distributed in 5 categories.Taking a look at this selection can help us spot trends as well as serve as inspiration. Here are some of the ones we liked the most (click on the image to see the campaign):
Design Leaders
Our favorites, clean, modern and responsive designs. Don't miss the use of GIFs in these two examples: Top Performers But it's not all about design, and in the end it's the results that matter. Campaign Monitor also shows us which emails have had the best performance. We can draw some conclusions by observing common practices: incentives such as coupons, discounts and contests are common in many of them. Optimization Experts
email-marketing-design
Design Email Marketing


Gif Email MarketingGif Email Marketing


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This category includes campaigns that, after an A/B test, have managed to increase the opening or click rate by at least 10%. Here you will find different types of tests:


Nonconformists
In this section, we talk about brands that, despite uzbekistan business email list using resources that fall outside the best practices of email marketing or that are beyond common recommendations (images that occupy the entire above-the-fold area, uncommon CTAs, large doses of creativity in copywriting...) have achieved very good results.

cTA eMAIL
We are used to seeing CTAs in the form of buttons, very eye-catching and with very action-oriented copies. But sometimes, a simple link in a text email does the trick.


Image

Minimalist email marketing
An eye-catching subject line and a “play video” button is all Toontrack needed to make their email a success.

All-stars
In this case, Campaign Monitor talks about consistency in emails and their design. Campaign Monitor offers us examples from various brands, including its own. Finally, we would like to add another of our favourites to Campaign Monitor's selection: Litmus is one of the best positioned companies as a benchmark in the email sector and its emails could not be anything other than the best example of its good work.
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