Ksenia Buevich
Head of SEO and Administration Department
Regular updates to ranking algorithms place ever more stringent latest phone number database demands on websites. SEO trends do not arise spontaneously and generally coincide with general trends in Internet marketing. In this article, we will try to figure out what you should focus on to get your website to the TOP of search results in 2020.
Trend #1: Mobile Optimization
In the summer of 2019, website owners began receiving notifications from Google that their site had been transferred to the Mobile first index. This means that Google now evaluates the quality of sites and ranks them based on the mobile version. Moreover, the display of your site on mobile devices affects not only mobile search results, but also desktop search results.
The share of mobile traffic on websites is constantly growing, and most purchases are made from smartphones. Therefore, now adapting a website for mobile devices is not just a trend, but a necessary component of any business.
What to look out for
A website with an adaptive design is preferable from an SEO point of view to a mobile version on a separate domain. Thanks to the Mobile first index, the mobile version of the website can get into the desktop search results, which will lead to a large number of bounces, deterioration of behavioral factors and, as a result, to a decrease in the website's positions.
The site should not only “look normal” on mobile devices, but also work correctly and without errors. You can find out how well your site is optimized for mobile devices using the Mobile-friendly Test in Google Search Console .
Ensure optimal website loading speed. No one will wait forever for your website to load, especially mobile internet users. And to make this task easier for you, we have made a review of the best services for checking website speed .
Trend #2: Voice Search
People are increasingly communicating with their devices, and gadgets like smart speakers have become almost like family members for many.
According to Google statistics, 20% of mobile search queries were made by voice in 2019. So far, most voice queries are informational, but the share of commercial queries is constantly growing.
Over the past year, according to Yandex Wordstat, the number of queries with geo-referencing "nearby", "near me", etc. has grown by 50%. The presence of such phrases in search queries indicates that they were entered by voice. Text queries usually contain geo-referencing associated with the name of the city.
What to look out for
Focus on the quality of your content. To be included in voice search results, it must be useful to the user and rank well in the search results. Most often, Google takes answers to voice queries from those sites that are in the first three positions in the search results.
The text should contain both a question and an answer, so FAQ sections on websites are best suited for voice search.
Use fewer exact matches. Voice search is fundamentally different from text search. A voice query is often much longer and more detailed than a text query. Consider this feature when creating content, use more word variations and synonyms.
