Place the offer in the top third of the message, visible and prominent . Branding elements are important, but in email marketing we are in the realm of direct marketing where responses and conversions are what matter. Don't be shy and highlight the offers above the nigeria business email list rest of the elements.
Convey urgency . There are different techniques, from limited-time offers, to the imminent start of a flash sale, or communicating a stock limit. Conveying a sense of urgency in the response is one of the best methods to achieve good conversions.
offer
The direct and imperative CTA . This involves inducing a response through phrases such as “buy now”, “add to cart”, “confirm subscription”, etc.
The benefits for the user must be presented in a concise and direct manner . It is not about writing a paragraph with the attributes of the product and how it can help us (that is what the website and the catalogue are for). Rather, it is about summarizing in one sentence the main benefit that the use of the product/service will bring us.
In direct marketing in general and in email marketing in particular, branding elements are important, but they are useless if there is no conversion. Therefore, there is no need to be afraid to “sacrifice” more visual and branding aspects in favor of those that help conversion (urgency, CTA, offer).
