As you design your funnel, pay attention to the difference between demand creation and demand capture.They sound similar, but they're different. Demand creation is the act of generating a need. It's about creating canada email list 12 million contact leads demand for your offering by making people want to purchase what you offer. Demand capture is the step in the sales funnel where you capture the contact information of those users who now want your offering. Essentially, you're capitalizing on the demand you created and working to turn those users into customers. So, how do you do it? Before demand generation campaigns: Understand your ICP, buyers, and their pain pointsThe tactics I'll share only work if you really know who your buyers are and what they want.
What problems hold them back? What challenges do they wake up in the morning worrying about? Before diving into the strategies below, make sure you know who your ICP is and have a deep understanding of their pain points. 5 demand creation tacticsThe first step in the demand generation process is creating the demand. That means generating awareness, engagement, and excitement about your offering. Here are five ways to do that. Have some meaningful to sayWhile this isn’t a specific ‘tactic’ in itself, most demand creation tactics circle around content creation that solves problems.
