As we have already pointed out, the rise of influencer marketing has been unstoppable. This type of strategy has become established in the market and over the years the influencer sector has become more professional. This is why new types of influencers have emerged.
In our post about: Influencer marketing: the loudspeaker to reach further on social media we defined influencers as : “that person who, due to their knowledge, position or popularity, has the ability to bulk sms canada influence the actions and decisions of other individuals.” But, what are the main types of influencers ? What are the differences between celebrities , macro-influencers and micro-influencers? Which one should I choose for my digital strategy? At Súmate we hope that in this post you find answers to all your questions, and if not, you can always contact us and we will help you with your digital strategy.
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Types of influencers
There is currently a categorization of influencers based on the size of their community. We will focus on defining mainly the three main profiles that exist :
Celebrity
Influencer or also called macro-influencer
Micro-influencer
3 types of influencers: celebrities, macro and micro-influencers
Source: Socialbakers
Celebrity
They are people who are primarily known for being famous and not for their activity on social networks . In other words, their popularity is due to their activity outside of social networks. They are also characterized by having more than >1,000,000 followers.
A good example of a celebrity is Sara Carbonero, known for her professional career as a presenter.
Influencer or macro-influencer
These types of users have managed to capture the attention of more than >100,000 followers . They are known for their activity on social networks, whether through Instagram, YouTube or Blog. They are characterized by being born content creators . They also have a large community and a great reach in their publications . One of the advantages of collaborating with this type of influencers is that they are used to working with brands.
