Each client is different, with their own peculiarities and specificities, so today we are going to help you better understand the types of clients. Continue reading and learn more about the subject.
But why understand customer types?
Having the ability to understand customer types is essential for the success of a business, so that it can not only improve its products, but also be successful in its field of activity.
Once you understand your target audience, it becomes much easier to follow the path to create strategies and campaigns, whether to attract new customers, retain existing ones or ensure a close and lasting relationship with everyone.
The most effective marketing campaigns and actions today are not those that focus directly on the product or sale. Instead, they are those that focus on the customer.
Each customer is unique, however consumers can be classified into profiles and groups. In other words, despite their particularities, we can identify some of the most common types of customers.
According to marketing studies, there are about 8 specific customers, as well as unique ways to approach each of them. Let's go.
The 8 main types of customers:
1. In a hurry
This is the type of client who wants it now. They are very anxious, agitated and constantly check the time. The best approach for this type of client is to be as objective as possible and be patient.
As soon as you identify it, organize the main information to be passed on in your process. If you are going to do a demonstration, be quick but patient to speed up an effective closing.
2. Communicative
This is the customer who tells you about his life, usually singapore business fax list looking for a moment of conversation rather than the product itself. Sometimes he doesn't even know if he really wants to buy the product.
In this case, to try to secure the sale, be polite, kind and try to direct the conversation to the product, highlighting its benefits and getting a feel for the customer's intentions.
3. Attentive
This is the kind of customer who observes and pays attention to everything that is being said and explained to him, and also asks several questions to be sure and make a safe decision.
This is a customer who is usually easier to close the sale, as long as the salesperson is good and has good knowledge of the product or service. Listen carefully and answer all questions clearly, showing that you have knowledge and ownership of what you are talking about, this will make it easier to lead the negotiation to closing.
4. Inattentive
This client is usually with friends, children or talking on the phone. That's why their attention is on you and the other things that are going on.
For this type of client, being objective and having patience are the key words. Try to understand and capture their desires and needs, ask short questions and direct them with few options.
5. Indecisive
This customer is often not yet at the point of purchase, but is still evaluating and looking for references and information about the brand and product. As they are in this process, they usually talk about the competitor's prices and compare conditions.
For this client, price is not everything. Your win will come with clear, friendly service and being available to answer all your questions and listen to your considerations.
6. Brand lover
This is already a customer who promotes the brand, they know it, use it and recommend it to everyone without hesitation. That's why you should dedicate yourself to ensuring that they continue to have this vision and always have good experiences.
A loyal customer must be treated with dedication, thus reaffirming their excellent choice.
7. Skeptical
This customer tends to be very suspicious and thinks that everything is just sales talk. This behavior is the result of bad experiences, which is why you should pay close attention to them.
To make a sale, it is important to show and provide solid and unquestionable evidence about the quality of the product/service. Testimonials from other consumers are great for this type of customer, as they generate social proof of what is being said.
8. Negotiator
This customer is the one who needs to feel like they made a good deal and made a profit in order to complete the purchase. They are always looking for some advantage.
It should be taken into account that the negotiation benefits both sides, and this should be highlighted at the closing stage, so as not to devalue the brand and product.
Customer profiles, as well as company profiles, therefore need to find the fit between the brand and its target audience. In general, a quality service standard can be established to serve all types of customers.
Check out the tips below:
The first impression is the one that lasts: This is the crucial moment to start the sales process, do your best to provide the best experience;
Study hard: know how to literally sell yourself, with arguments and support for what you say, thus overcoming objections;
Create connection: your goal is to make the customer feel at ease, guiding them towards the sale in a light and relaxed manner, providing good service and thus ensuring that they come back and recommend you;
Act positively: Especially with those more complicated clients, the lighter the atmosphere, the easier the closing.
