Keywords! What are they? What types are there? How do they work? Why are they so important for marketing and search engine positioning?
In this article we will present the main types of existing keywords and their importance for SEO. Keep reading!
What are keywords?
Keywords are the tools that Internet users use to search for solutions or answers to their questions .
In other words, they are instruments that give kuwait email list 356423 contact leads direction to a search made by your audience in the digital environment.
When a user types into search engines like Google what they are looking for on the Internet, they are using keywords.
For companies and brands, keywords are those used to guide a Content Marketing strategy on your website or blog.
If your brand uses the right words, the content you want to communicate will reach the right audience. Customers will find what they are looking for in your business.
What types of keywords exist?
Keywords can be categorized into two types based on their function. On the one hand, we have keywords based on search intent and on the other, based on their composition.
Search intent
Navigational
These types of words are used when customers enter the brand or product name into a search engine to access the official website.
Instead of typing the entire web address into the browser, consumers type the name of the company or brand.
