Step five - reconfigured the display of the lead form
Previously, the capture form was shown only on the main page: we scaled it to all entry points to the site, now it is shown to all unique visitors.
Step six - start creating informational content
It's worth dwelling on this stage in more detail. It business & consumer email List all started with the hypothesis that there are newbies among gamers who don't yet know the slang and terminology. But they would really like to master it in order to be on the same page with the experienced ones. Becoming one of the subculture representatives is very important for a teenager, and we could help with that!
What we did: We consulted with club administrators and compiled a list of common terms used by gamers. Then we started writing articles with explanations of the terms — the result was a dictionary of gaming slang. Achievements, speedruns, respawns — all of this found its place of honor in our dictionary.
At the same time, we covered the necessary semantics, demonstrated expertise, and increased loyalty among users.
