People are bothered by the barrage of promotions and incisive and imperative advertisements. They want to read things that interest them, and online platforms are already getting the message. The mechanisms that evaluate the relevance of web pages have become increasingly concerned about this. If the content is not relevant, it is not shared. It's that simple.
Stay up to date with digital marketing trends for 2019!
With this, the tendency is for Inbound Marketing strategies and humanizing content to grow even more. In other words, working on direct communication with the customer and establishing strong lines of relationship!
Check out the marketing trends for a more human 2019!
Influencer Marketing
Already a strong presence in 2018 marketing strategies, digital influencers are expected to be part of many brands' communication plans in 2019. A survey conducted with participants at Social Media Week revealed that 33% of companies present at the event will invest more in this resource.
As we’ve seen on the blog, using influential people on the internet to talk about your product or service increases your credibility. It also increases your reach to new customers interested in what you have to offer. In 2019, micro-influencers, who work with more segmented audiences, will be on the rise!
There’s nothing better than an “ordinary” person using and evaluating your service to humanize your content even more, right? This strategy is one of the digital marketing trends in 2019!
Live content
Live streaming is all the rage! In 2018, Instagram followed the trend of Facebook and YouTube and allowed profiles to share live online content.
Videos are being used to give tips, answer questions, hold australia business fax list giveaways and broadcast events. But the live mechanism is also a great marketing strategy to bring the target audience closer to the company's reality. In 2019, live streams will be a trend in digital marketing!
It is possible to show the production process, its virtues and activities. People want to know where the product they are consuming comes from and feel close to the brands they relate to.
Open your doors and follow the trend of humanizing your content!
Boosts and native advertising
The famous boosted posts were very useful in 2018. Because, as we have already seen here on the blog, the new social media algorithms are reducing the reach of companies' publications.
And this year, we saw a huge increase in paid strategies on social media to overcome these limitations. In 2019, the trend is that it will be increasingly necessary to work with subsidized posts. However, it will also be necessary to innovate and rethink the content published.
People have developed an aversion to advertising, and ad blockers have grown and improved in 2018. The solution that many companies have found, and which will be a trend for marketing in 2019, will be native ads.
Native ads are paid articles and stories that appear in media outlets such as portals, online magazines or blogs.
To make the most of this feature, you need to focus on producing relevant content that will attract clicks and interactions. Working with native ads in 2019 will be a great way to avoid scaring away customers with blatant advertising.
Content in different formats
Multimedia content is already on the rise in 2018: reach and interactions are noticeably greater in posts in video format.
Our society is becoming increasingly visual. Creating eye-catching videos is the most effective way to capture customers' attention, demonstrate how to use services, answer questions and, best of all, it is another resource that humanizes content.
Making videos with people using the products and showing the company's face will continue to be a marketing trend in 2019!
According to research conducted by Google, 40% of people between the ages of 18 and 34 trust YouTube to search for content. And get this: 79% of those interviewed admitted that they would rather watch a video about the product, rather than read about it!
2019 awaits us!
The coming year promises to be full of technological innovations. Digital marketing trends are expected to renew platforms as we know them today.
And ETC is following everything closely!
And you, do you already know what your company's communication strategies will be in 2019?
