Is it time to use emojis in your digital strategy?

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It is likely that many times, when seeing emojis on social media or in search results, you have wondered about the contribution of these cartoons to content or what Google thinks about including emojis in an SEO strategy. Although they have been all over the Internet since their birth, they have now taken on such an important value that we see traditional and sober companies using them in their communications. We have also found that it is common for brands to seek to have their own personalized emojis. It is even common to see users request the incorporation of a particular icon, as a few years ago when the inclusion of emojis of people with different skin tones was requested or when users from countries such as Paraguay, Uruguay and Argentina sought to include the icon of their traditional drink, mate.

The reality is that emojis are here to stay and brands must take advantage of them to convey a more human image and express themselves with more emotion, but not everything is worth it. Let's analyze bulk sms italy how they can be incorporated into our marketing strategy.

Isn't Emoji the same as Emoticon?
Well, no. Emoticons are those little faces that we could create by combining keyboard commands, which over time began to be predefined in instant messaging programs such as MSN Messenger, but which continued to be flat options of this style:

With the advancement of technology, emoticons have evolved into emojis, with much more elaborate graphics that provide symbolic value to the messages we send: our brain interprets them as non-verbal information and we assimilate them in an empathetic way, generating a greater bond with the publications.



Incorporate emojis into your SEO strategy:
There are two main reasons to add emojis to your SEO strategy. On the one hand, to humanize and convey, as we have previously mentioned, it is important to help the user interpret the text in a clear and direct way. On the other hand, to increase the CTR (Click Through Rate) of the page and thus the improvement in the results obtained. If the search result is attractive to users, they are more likely to click on it, improving the CTR of the URL and therefore the SEO.

Google has become increasingly strict with emojis, going so far as to not display them on many occasions. Regardless of their use, the one that is displayed in the search results will depend on the search intent and partly on the emoji chosen; not all of them are valid and not all of them have the same probability of being displayed. This is why, regardless of the emoji, all the necessary SEO aspects must be worked on as if the emoji were not going to be displayed.