One of the aspects in which the economic crisis has been positive for companies, if we can see a positive side to it, has been the need to improve their productivity in order to be more competitive. There are various ways to achieve this, but one of them is to achieve more in less time. To do this we need our employees in the company to give their best, and for this I think it is essential to highlight the importance of training as an investment in the company .
Because many times in companies employees have to change their role in the company. To be more efficient and more competitive, many of them reorient themselves, look for new sectors where they can be more competitive or simply have to adapt their staff to the new needs. Sometimes this is not solved by reducing staff but rather it is necessary for them to acquire new skills according to the needs that companies have for them.
Training as added value for the company and for the employee
Human resources are also an asset for the company . We have to know how to manage them, see the weaknesses and strengths of each employee and try to enhance some and minimize others. If we are able to do this, we will undoubtedly achieve efficiency in the company that will make us improve and be more competitive.
There are several possible scenarios here. On the one hand, training can be for everyone, if we have an area where all employees, or those in a certain department, need to improve in some aspect. Let's take the case of a company where there was so much work before that the staff in the office was not enough to serve the customers who came through the door. But now the scenario has changed and they have to be the ones to look for new customers.
It seems logical that a telephone sales course, if they have to be held at the company's premises, would be helpful in improving sales. Also a CRM that allows us to keep track of the offers we make, the needs of the clients and offer them a much more personalized service, which perhaps was previously offered with a personal manager that we may not have now.
Invest in training but also in tools that help us to fulfil the mission or the new role that we have been entrusted with in the company in an effective manner. It will be of no use to have a great sales course, which turns us into excellent salespeople, which prevents us from making mistakes with clients and improves sales if we then have little more than a spreadsheet to keep track of the clients we speak to every day.
Finally, training must help us adapt to changes and minimise errors . The company is constantly evolving and we have to perform new tasks from time to time. If we have a training plan, the learning curve will be greatly reduced and we will be able to adapt to changes quickly and effectively.
Overcoming employee resistance to role change
But training tools also need to be effective . It is very telecommunications email list important that employees do not feel that the training they are doing is a waste of time. Training has to be tailored and personalized as much as possible to the needs of each employee.
In this way, employees feel that the time they are investing in this issue will be useful and will save them time in the future in their daily tasks, ultimately making them more productive . It also makes it accessible from anywhere, preferably from their workplace, and does not represent an added burden.]
Finally, it is necessary to overcome resistance to change by making training professionally valued by employees , that is, they feel that it is an asset on their resume, so that if tomorrow they go to work for another organization it will be one more reason why they could be hired.