The focus on the business elite, who adhere to a certain etiquette, sets the tone for a certain formality .
The intimate atmosphere, the presence of a concierge service and the rich selection of expensive wines reflected in the photographs imply sophistication .
That is, we see that the chosen font is in harmony with the atmosphere of the site and the very essence of the service offered.
Of course, serif fonts are divided into a number of subcategories, such as:
old style;
garalds;
transitional style;
new style;
block-shaped.
However, the purpose of this article is to give you a general idea without overwhelming you with unnecessary details.
Use serif fonts when you want to emphasize your loyalty to the best whatsapp japan number traditions and a thorough, serious approach to business.
Sans serif fonts
The French name for these fonts is often used: Sans Seriff, which means "without serifs". As the name suggests, these fonts do not have strokes at the ends of the letters.
Well-known representatives of this type are Arial, Helvetica, Verdana.
Of course, sans-serif fonts also come in different varieties, for example:
geometric - they are based on regular shapes, the thickness of the strokes remains unchanged, for example, Helvetica;
humanistic - the strokes are slightly different, the fonts themselves are more artistic, calligraphic. For example, Optima.
These "chopped fonts," as they are often called, are used in the body text of two-thirds of modern websites.
The sans serif font evokes associations with:
modernity;
versatility;
cleanliness, neatness.
For example, we used a sans-serif font on the landing page of the ICO blockchain platform bubbletone.io.
Blockchain is a 21st century technology that opens up new ways to solve familiar problems. Therefore, it is appropriate to emphasize the modernity .
“Cleanliness” of transactions, accuracy and precision in fulfilling obligations is a completely acceptable association for a project that attracts investors’ funds.
It should be noted that sans-serif fonts are used with the same success in many other niches. This makes them universal to a certain extent. Here, the example of the Helvetica font is indicative, which is used in 21% of logo inscriptions among famous world brands. These are companies from a wide variety of fields, such as McDonalds, Toyota, Skype.
By the way, we recently used a sans-serif font that is in tune with the idea of modernity and purity when creating a logo for a company that services medical equipment. It was an interesting case .
Use sans-serif fonts when you want to emphasize that you are up-to-date, innovative, or ensure neatness and cleanliness.
