Since you are engaged in the repair of complex equipment, it makes sense to create an atmosphere of technology and modernity on your site.
Such dynamic graphs on the Bibizon website we developed highlight the high level of technical expertise of this car service.
11. Work with low-frequency queries
Promoting in Moscow using high-frequency queries like "car service" is an expensive and unpromising endeavor. It is much more effective to work with low-frequency and ultra-low-frequency queries like "service where to change the diesel particulate filter on a Mercedes CLS-Class".
If you look at the low frequency of these queries, you might ask yourself: what's the point of wasting time on them?
Well, let's say that about 100 users visit such a page in a couple of years, and at least one of them will become your regular customer. Calculate for yourself how much money just 1 regular customer can bring you in a vietnam whatsapp number few years and decide whether it's worth fighting for such low-frequency queries. Also read the article about how we provided a client with a powerful leap forward by working with thousands of such queries.
12. Decide on a fair bet for different situations
Determine the acceptable cost of attracting a client for repairing cars of certain brands individually.
It's one thing to attract the owner of a battered Zhiguli to the service and quite another to attract a client for a Mercedes. This is one of the main reasons why it is so important to split contextual advertising into multiple campaigns and ad groups with different rates per click.
13. Collect a customer database
You know what brands of cars these people own. Knowledge is valuable. You can collect a database of phone numbers and e-mail addresses of these people, so that you can then target ads based on this contact information.
You can also send out a mailing list with notifications about discounts for owners of certain cars. The main thing is not to make such promotions too frequent, so as not to cause irritation and not to be recorded as spammers.