The audience is predominantly male (52%), with more than half of the audience from the US (58%), and the top interests of the audience being business, science, tech, mus iraq whatsapp group link ic, and sports.
Most popular platforms
According to Jeremiah Owyang, there are over 30 social audio platforms. However, the most popular platforms are:
Clubhouse
Twitter Spaces
Facebook Audios
Spotify Greenroom
Discord Stage Channels
Reddit Talk
Most popular accounts
The most popular accounts or hosts on social audio platforms are:
Tiffany Haddish
Felicia Horowitz
Marc Andreessen
Chris Lyons
Jared Leto
Van Jones
Andrew Chen
Josh Constine
The following chart shows the most followed accounts on Clubhouse:
social audio clubhouse most followed accounts
Source: Statista
Why Your Brand Should Care About Social Audio
If the stats have not convinced you already, here are some more reasons why your brand should care about social audio:
