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List the benefits that are really important to the potential customer. This could be free shipping, discounts for buying multiple units, premium materials, etc.;
Write as specifically as possible, avoid hackneyed cliches, and don't be shy about using numbers.
To analyze the values ​​of the target audience, marketers use QFD analysis. Read about it in detail in a separate article.

More on this topic
What is QFD analysis and how to conduct it

Read the article
The next two items are "Image options" and "Video falkland islands business email list options". We don't need them for search advertising. If you are going to advertise in the Yandex Advertising Network (YAN) and on partner sites, you can add several media files.



Image requirements:

formats: JPG, PNG, GIF;
size: no more than 4 MB;
resolution: from 450 × 450.
Video requirements:

formats: MP4, WebM, MOV, QT, FLV, AVI;
size: no more than 100 MB;
duration: 5 – 60 seconds;
resolution: from 360p to 4K.
You can upload a maximum.