If artificial traffic increase is detected, the france email list site may be downgraded or completely excluded from indexing. The inflated data seriously distorts the real picture that is displayed in analytical services. In the long term, this may negatively affect the development of an online project promotion strategy. Even if Google's PF boosting results in a temporary increase in traffic, it will not bring any benefit to the business, since such visitors will not become customers. And finally, by focusing on inflating indicators that actually distort the results, the specialist is distracted from solving real problems that most likely exist on the site. So, cheating behavioral factors on a website is not only an ineffective strategy, it can seriously damage the development of the project. It is better to invest resources in developing the semantic core, creating high-quality content, improving usability parameters, which will bring sustainable and long-term results.

Data that reveals cheating If you are just starting to work on a new project, you should check whether "gray" promotion methods have been used before. The manipulation of behavioral factors often leaves characteristic signs that can be detected by search algorithms and visible in analytics services. Among the data that may indicate cheating: an unnatural surge in traffic over a short period of time in the absence of an active marketing campaign, promoted social media posts, or other similar activities; PF website promotion increased traffic combined with high bounce rates, short time on site, lack of conversion; sudden changes in traffic geodata or user demographics; template actions of users (most often this is how bots are configured to work); high percentage of direct traffic without obvious reasons; no clicks on internal links; repeated transitions from the same IP addresses; disproportionate distribution across devices. All this should attract the attention of specialists.