By analyzing changes in facial expressions and tone of voice

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Researchers can capture conscious and unconscious reactions. This emotional data is invaluable for understanding how consumers feel about a product, service, or advertisement. 5.3.1 Key Insights from Emotion Detection Unfiltered responses: Video analysis helps to identify whether a participant's emotions match their verbal responses, revealing any discrepancies.

Customer satisfaction: Emotion detection can be very useful for product testing, measuring how happy and frustrated consumers are as they interact with a product in real time. 5.4 Behavioral Analytics via Video Video allows australian whatsapp number researchers to track consumer behavior in real time, offering insights into how people interact with products or respond to stimuli. Behavioral analytics can be very useful for testing product usability, ad effectiveness, or customer experience.





Through video, researchers can observe consumer gestures, movement, and eye contact, providing a more comprehensive view of how participants engage with a product or environment. 5.4.1 Use Cases for Behavior Analysis Usability testing: Video allows researchers to observe how participants navigate an interface, revealing pain points or areas for improvement.