Step 7: Constantly analyze the performance of your content

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ahbappy250
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Joined: Sun Dec 15, 2024 3:28 am

Step 7: Constantly analyze the performance of your content

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While the methods used to deliver content to customers are constantly evolving, the fundamental principles remain the same: develop a high-level content marketing strategy based on customer empathy and reliable data.

Even if you are just starting out, don’t let the process intimidate you. Keep moving at your optimal pace.

As you progress in your content marketing free whatsapp number canada efforts, you will find that automating different parts of your workflow and enriching them with data will allow you to outperform your competition. In this case, Semrush’s content marketing platform could help you sustain and double your company’s organic growth.
In short, content optimization is about ensuring that your copy has the best chance of achieving its intended goal , whether that's ranking in a search engine or turning existing leads into conversions.

User experience should be at the center of this process. Think about the following aspects:

The readability of the text
The structure
The presence of images

Image

The tone of voice
Taking care of the technical aspects is also fundamental: for example, the keyword strategy, interlinking , meta tags , etc.

To automate some of this process, use Semrush's SEO Writing Assistant , a tool that helps you optimize your content for readers and search engines.

The tool evaluates your text based on four main pillars - readability, SEO, originality and tone of voice - and highlights all the texts and elements that need improvement.
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