Let's start with the simplest thing. Your brand's reputation translates into the image and level of prestige that your business has, whether online or offline. It always depends on the quality of the products or services you offer, and the perception that these awaken in your consumers.
By now, we can probably all see the same thing: a good brand reputation is an implicit strategy that will translate into an increase in your customer base.
In fact, according to Hubspot, 60% of consumers say they turn their back on a brand if they find a lot of negative comments. 17% are distrustful if they find no reviews or traces of their buyers.
They fare worse if the measurement is BrightLocal, where 85% of consumers trust online reviews as much as personal recommendations. In addition, 45% of consumers require seeing at least a 4-star rating before deciding whether or not to trust a business.
And let's be honest, a good brand reputation will position your business at the top of its ranking, not only in the minds of consumers, but also in search engines like Google.
Think about what happens when you Google a brand and it has an excellent reputation. Not only will its website appear, but also its Facebook or Instagram address, and its Google My Business rating (left by users).
Yet another fact that is a statement by legendary Wall Street investor Warren Buffett, who once said: “It takes 20 years to build a reputation, and five minutes to ruin it.”
So…
1 How to measure your brand reputation?
1.1 Online activity
1.2 Keywords
1.3 Feeling
2 Your brand reputation
3 How to Build a Positive Brand Reputation
3.1 – Putting together a media plan
3.2 – Be empathetic
3.3 – Do you know your target market?
3.4 – Align speech with practice
3.5 – Valuable content
3.6 – Pay more attention to your management times
3.7 – Last tip: real reviews
How to measure your brand reputation?
Online activity
You need to measure how active your brand is. How often do kuwait phone number data you post on social media? How often do you interact with your followers?
From this data, prepare a detailed periodic report of your brand's activities on the web, blog and social networks.
Keywords
Secondly, define which keywords are closest to your brand. The recommendation is to make a list of keywords, categorize them, feed your blog with them and keep track.
As?
