It is essential to be clear that the Inbound methodology takes time to create a stable flow of leads for the company. When the current attraction mechanisms stop, sales plummet and the implementation project is demonized.
It's essential to build on what you've gained and push it forward... HubSpot job function email list tools can make traditional processes faster (and more Inbound!) if you open your mind a little.
6. Consider that this implementation will reduce the level of spending on media contracting platforms:
This is not so easy to understand:
If the company is committed to growth and the investment in an attraction platform is attracting customers and growth… Why stop it?
If you're looking to 'stop spending', this may not be the right path. The companies that use HubSpot and Inbound most successfully grow more, sell more, and earn more. Spending less is the approach to survival, not growth.
7. Not defining an SLA
SLA stands for Sales Level Agreement , a document that defines the basic commitments of a company's marketing and sales teams, which considers these points:
Number of leads to produce - Value of leads.
Number of clients to close - Sales value.
Marketing and sales protocols and measurements.
Categorization and qualification of prospects.
Lead nurturing protocols.
Without this document, teams operate somewhat haphazardly. It will be difficult for them to understand what the other team is doing to meet their shared goals.
Avoiding these strategic mistakes will prevent your marketing automation project from failing before it even starts. The next step is to consider the factors that can cause it to fail in a specific department:
Marketing mistakes:
When you start implementing it in each of the departments, these are the points that can complicate the process in the marketing department:
