Sustainable businesses are those in which everyone wins, both the entrepreneur and the consumers and the general public.
On the one hand, through the products and services they offer, they help other people solve a problem, satisfy a need, fulfill a desire or improve their lives in some way.
On the other hand, sustainable and environmentally friendly businesses do so in all aspects of their activity, whether they reuse materials, use recyclable packaging, have clean production measures, etc.
Obviously, and contrary to what one might think, all this is accompanied by income that the entrepreneur generates in order to remain in the market and grow.
At first glance, starting a business with this philosophy seems like the perfect option, since having a profitable business is not at odds with sustainability.
In any case, it is a topic worth discussing in depth, and that is why I will talk about it in this article today. In particular, we will look at:
The pillars on which a sustainable and profitable business is based.
Potential sectors for starting an eco-friendly business.
How sustainability is also possible in online stores or e-commerce.
1 · Sustainable or profitable business? No, don't choose
1.1 Add value
1.2 Be scalable
1.3 Automate tasks
1.4 Delegate
1.5 Include proven strategies
1.6 Reduce paper consumption
1.7 Use recycled materials
1.8 Minimize electrical consumption
1.9 Hire committed suppliers
1.10 Promote responsible behavior
2 · Types of profitable and sustainable digital businesses
2.1 Cruelty-free fashion and beauty
2.2 Organic gastronomy
2.3 Decoration and recycled furniture
3 · Sustainability in e-commerce is also possible
3.1 ● Choose a committed distributor to make your deliveries
3.2 ● It offers the possibility of delivering orders to a packing point
3.3 ● Use sustainable packaging
3.4 ● Adopt sustainable behavior in your warehouse
3.5 ● Create an efficient return system
· Sustainable or profitable business? No, don't choose
I already told you at the beginning that sustainability does not ivory coast phone number data have to be incompatible with the profitability of a business. All businesses have their difficulties, and you have to follow a series of steps to create them, make them grow, occupy the market...
This happens with both sustainable and unsustainable businesses. None of them publishes a website and has made €5,000 in revenue within a minute.
Strategy is the basis for a profitable business, whatever its nature. To this must be added the perseverance and effort of the creator.
That said, what leads us to believe that a sustainable business cannot be profitable? A few points come to mind:
Raw materials, in the case of sustainable e-commerce, are usually more expensive.
More expensive manufacturing processes (hand-made, etc.).
Small-scale production also makes these types of products more expensive.
Eco-friendly brands are aimed at a more select audience.