2. Conversion rate by channel
As we mentioned in the previous section, a sales funnel involves numerous channels: email, social networks, website; CTA, landing pages, etc. Therefore, you have to see which channel helps you convert the most.
The reasons are obvious: the more knowledge you have about your own student recruitment process, the better decisions you can make regarding personalization. Plus, you can identify which outreach channels or strategies aren’t working.
You can also create your own revenue-cost ratio, that is, knowing which channel is giving you more revenue and which ones are not, helps you naturally know which one is costing you more.
3.
CPA or cost per customer acquisition is the natural name for this metric, but due to the nature of your business, we made a slight change.
Customer acquisition cost ( CAC) is one of the most pharmacies email list important metrics when it comes to evaluating how effective your student acquisition strategy is. If you are not aware of what it cost you to acquire each student, you cannot calculate your ROI, and therefore you would not be able to know how successful your strategy was monetarily speaking.
That is, you know you had a successful campaign when you got the number of enrolled students with a positive ROI.
Conclusion
The key to a successful digital marketing student recruitment strategy is the effectiveness of the marketing and sales funnel.
However, they do not work autonomously. In order to achieve your objectives, you must work based on the needs of your Buyer Persona, so that you can serve them naturally with content designed for each stage of the Buyer Journey.
SEMrush
A tool that is available in 142 countries, it is definitely a platform that you should take full advantage of to conduct a study on the Long Tail Keywords that you should implement in your institute.
In addition to giving you comprehensive reports on the terms you search for, it also gives you an amazing report on how the competition is using it. In other words, it is perfect for spying on the competition and working on a strategy that allows you to stand out.
If you are starting from scratch, with SEMrush you can make a detailed diagnosis of how your website is doing now, therefore, it helps you understand what to do in future actions.
