But do you really know how it works and what tools are available to optimize your results?
In this article, I explain what they are and also show you proven tactics and cutting-edge technologies to boost your sales and transform your sales approach.
Let's define what B2B sales are?
B2B Sales
B2B (Business to Business) sales refer to commercial transactions that take place between companies .
They are characterized by:
Involve professionals from different areas : Mainly acquisition teams country wise email marketing list and decision makers within organizations.
Having longer sales cycles that require a personalized approach : Identifying business needs, presenting a proposal and negotiating contracts.
Cover a wide range of industries and sectors : Involves tangible products, services, software, technology solutions, supplies and more.
What are the differences between B2B and B2C sales?
In the world of sales, two main approaches define the game: B2B sales and B2C sales. Below, I explain the differences between these two sales modalities to help you understand how each works.
Target audience
In B2B sales, the target audience is other companies : They are aimed at professionals, acquisition teams and decision makers within those organizations.
In B2C sales, the target audience is end consumers , i.e. individual people.
Volume and frequency of purchase
In B2B sales, transactions tend to be higher in volume and less frequent : This is because businesses typically purchase products or services in larger quantities and at longer intervals.
In B2C sales, purchases are typically lower volume and more frequent , as they are targeted to individual consumer needs.
