“it’s Thinking About What They Need, What We Need, What Do phone number data We Want Them To Do, And Why Would They Want To Do It. It Helps Content Marketers Get Out Of Their Own Heads And See Their Brand Through The Eyes Of Customers,” She Says.journey Mapping Is A Marketer’s “secret Superpower,” Jenny Says. “the Intersection Of Your Brand Strategy, Your Personas, And Your Journey Maps Is True Content Marketing Gold.”handpicked Related Content: How To Create A Flexible Content Plan That Gets Resultswhy Create Customer Journey Maps?viewing Your Brand’s Value Through That Lens Helps You Evolve Your Content Experience To Become More Customer-centric.
That’s Particularly Important Because Customers Want To Do Their OwnResearch. According To Trustradius Research, % Of Buyers Want To Self-serve Part Or All Of Their Buying Journey, And % Of Buyers Already Make Purchase Decisions Without Ever Talking With A Vendor Representative.and They’re Less Patient With Marketing That Prioritizes The Brand’s Messages And Goals Over A Useful And Contextually Relevant Content Experience.“every Single Content Preference Study Gives Marketers A Thumbs Down On Whether Or Not The Content Is Objective Versus Being Biased; Whether It Is Focused On Substance Over Style; Whether It’s The Right Amount Of Material Or An Overwhelming Volume, And Finally, Whether Or Not It’s Extraneous To Their Research,” Jenny Says.
