That's why it's valuable to know what's happening with the visitors behind your website .
Keep in mind that a home page should catch the attention of users with a quality design and relevant content . But before we get into the subject, it is crucial that I explain to you what role a website plays in your physical or online business.
This is the million dollar question that very few people are able to answer.
I'm not asking you why you need a website , maybe you need it to have an online presence , because they say that's the fashion.
What I'm trying to do is get you to go a little further and answer why. Maybe you have a service that you can offer to other people and make money in the process.
Great, that's a really cool idea . Making money.
The problem is that people generally think it is synonymous with growth and turnover.
Nothing could be further from the truth, a website without a strategy is the same as accurate mobile phone number list having business cards online.
Look.
Many businesses have remained stuck with their basic presence websites and do not give it the importance it deserves, they do not even know what types of websites exist.
Nowadays, a website is much more than just having an online presence.
It is a digital business. A new way to make money without a ceiling limit .
With a website that has a structure for a personal brand , a careful and quality design , a flywheel sales funnel , an email marketing strategy and SEO to improve web positioning, you can attract more clients than you are doing right now.
By the way.
If you are interested in email marketing with examples , check out this post. Or if you prefer to learn about lead capture , check out this other one.
Let's continue.
Now, let's imagine that you have a physical business without a website, you will only have a presence in your town or city and you will get clients by word of mouth and little else.
It's not bad, I won't get involved in it.
Everyone has their own style, but I prefer to give a different approach to design and digital marketing for any business:
If, in addition to having a physical business, you work on your website, combining web design with SEO to position it on Google and ask visitors to leave their email, you can have direct contact with them whenever you want.
If you launch a new service, you send them an email.
You are going to give a special discount because the sky is blue and you love that color, so you send them an email.
The fact is that you can always have direct communication with your subscribers and it is easier for them to hire you when they need your service instead of going out looking for it.
