In the inbound methodology, we use the term buyer persona to refer to cameroon phone number library semi-fictional representation of the ideal client of a certain company based on the products or services it offers. To build this representation, research is carried out using real data from existing clients, based on conversations with them.
What are the advantages of creating a buyer persona?
Establishing buyer personas for your technology company can bring you the following benefits:
It will help you put your team in the situation . This way, they will be closer to the client and better understand their needs.
It will help you focus your efforts to target only those users who really need your products or services.
It will allow you to recognize the steps your buyer persona has taken to find you and you will know what point they are at in the purchasing journey.
You will be able to gain insight into how your technology product or service is perceived and how you can improve it.
How to create buyer personas for your technology company?
We already know that we need to create buyer personas for our technology company, but how can we do it? Although it may seem like a complicated process, it is simpler than you think, although it does require investing some time. We recommend that you follow these steps:
Choose your best customers : As a technology company, you will be interested in obtaining the greatest benefit, so select the customers who are giving you the best results and develop your buyer persona based on them.
