Evaluate costs per order.
Ensure that customer service is better.
Improving Direct Marketing.
Optimize the corporate image.
Expand the range of products offered.
Rethinking Content Marketing KPIs to improve online presence.
It should be clear that a marketing audit is not a marketing plan: one is not a substitute for the other.
[Tweet “A Marketing Audit will allow you to know which of your company’s products are no longer profitable and what mistakes you are making to prevent yourself from positioning yourself better online”]
Functions and Qualities
An audit can be carried out by company personnel or by persons outside the company.
In the first case, even if there is a financial saving, the result may not be very objective. This is because there are many things in the market that are beyond the control of executives. Sometimes someone else's perspective is needed.
Maintaining a broad and detailed knowledge of changes in the market and the environment in general is an essential function of audits. This allows a company's opportunities and threats to be determined.
In order for management to be carried out successfully after a marketing audit, the latter must have the following qualities:
Huge knowledge of new technologies.
Experience in different market sectors.
Ability to make accurate diagnoses.
Achieve objectivity with your analysis.
Great power of observation.
Ability to assess where problems exist.
Ability to analyze and synthesize.
Be instrumental in communicating and receiving new ideas.
Ability to evaluate results correctly.
Strong decision-making power.
For a marketing audit to really serve as an instrument for detecting growth uk business email list opportunities for a company, it requires certain phases or stages. They are the following:
Phase 1: Research
At this stage, an analysis of the environment is carried out, both internal and external. This allows us to know what position the company is in and what tools it has to take advantage of its opportunities; at the same time, it overcomes its weaknesses.
Phase 2: Evaluation of the Main Marketing Actions
Evaluating each of the variables to determine their level of efficiency is essential for examining the company's customer portfolio. This portfolio is what keeps it running.
Phase 3: Data Comparison
Once the data has been collected and studied, it can be compared with the information that the company has on its marketing. There is always an exchange of opinions before giving a diagnosis.
