It must be credible : elements such as the sender's name and email play a role here, as they generate reliability and security in the recipient.
Summa sends its subscribers a newsletter with content that is dedicated to helping the subscriber with their brand image. , and we even see the profile photo of the person writing to us, which shows trust. Another plus is the personalization, which in this case was done at the beginning of the text.
Valuable : This is one of the most important points. It is necessary that your canada company email list contacts receive valuable content, so segment them well and send messages that are aligned with their interests, needs and tastes. It is of little use to send an offer of tourist plans to Barcelona to a person who is thinking of spending their holidays in Latin America, for example.
Spotify sends its recipients a newsletter with musical news from their favorite artists, new releases, concerts in their area, etc.
To achieve good segmentation, you have to keep track of your campaign statistics, it is essential.
We hope that these elements and concepts will become very valuable information for you, so that you can implement actions that you had not stipulated in your mailing strategy. Here we are talking about the newsletter template concept because at Mailify we have more than 80 fully customizable and 100% responsive templates ideal for companies in all types of sectors: automotive, e-commerce, hospitality, etc.
In addition, customization is very practical and intuitive with its EmailBuilder drag & drop content editor where you can include image, text, video, abandoned cart modules... They are designed by expert developers and designed to make your life easier.
We want to know your opinion, leave us your comments, questions or experiences you have had with UX design in your newsletters here. We read you…
This well-known chocolate brand created an app for Valentine's Day that tested couples' compatibility levels. The goal of the activity was to get the highest score, and the winner would get an all-inclusive trip to Paris for two.
Clearly, thousands of couples participated in the dynamic and shared the results on their personal networks. This made the application go viral in a very short time and achieved enormous reach.
Social media is one of the best channels to actively interact with your community and Kit Kat knew how to take advantage of it very well.
It also shows us once again that it doesn't matter if the product isn't the main focus of your strategy. High reach and audience satisfaction will generate profits on their own.
Conclusion
Branded Content is a strategy that has emerged in response to consumers' need for memorable, quality experiences. It goes hand in hand with Inbound Marketing to create a community of satisfied and loyal users who will have long-lasting relationships with the brand.
Here we have the opportunity to dare to try new strategies and give our clients new and entertaining content. The most valuable asset of a company is a loyal customer and by following the path of innovation, we can achieve this.
The key to success in achieving an effective Branded Content strategy is to define your brand identity. This way, you can show it as a product in itself and make your old and new customers identify with it. Commerce is combined with emotion to achieve memorable results.
So, if you want to strengthen your brand image, create a strong community and increase your reach, try Branded Content. It is a strategy that will bring you solid benefits in the short and long term.
