Prepare your sales funnel focused on LinkedIn
By this step, you should already have a clear idea of what you want to achieve using LinkedIn and how you are going to achieve it. However, it is time to think about the path your future clients will take within your funnel.
You should also establish what the filters will be to go from MQL to SQL, how long each lead should be in the different stages, and what resources you will use for lead nurturing .
Once you've completed all of this internal work, it's time to put it all together so you can join LinkedIn on the right foot and see great results in no time.
It is important that you consider that all these previous steps are a fundamental investment for the success of your marketing strategy.
Complete your profile on the platform
Before just filling out the information, it would be a good idea to check out the LinkedIn Business section to see the recommendations and advice they have for you. This way, you will be following the tips that LinkedIn itself has for succeeding as a company.
The more information you provide about yourself, the more confidence you will give to users who visit your profile. Key elements such as the description, your company image and contact information are essential.
Keep in mind that in order to attract the largest number of users, you must share valuable information for them, taking into account the different formats, as well as interact organically through comments or recommendations.
Join groups in your same field.
This will allow you to share directly with users who are interested in what you canada b2b leads do and give you insight into what businesses that may be your competition are doing.
The more members your groups have, the more visibility your content will have and the more interactions you can generate. All of this in order to attract the largest number of leads possible.
On the other hand, don't forget that this space is for interacting and letting people know all the valuable things you have to offer, don't just focus on promoting your company.
Start following everyone who is relevant.
Following companies in your area will help you appear in searches organically. The time has come to be long gone from your competition, it's time to take advantage of every click and every second that the user spends on LinkedIn.
Measure the performance of your campaigns.
This way, you'll be able to know what works for your company and what doesn't, which of your content generates more leads and which ones you need to improve. This will be a strategy that will help you reduce your conversion times and increase the quality of the prospects you get.
Here we share with you the direct links to LinkedIn Analytics and the reports you can obtain on LinkedIn.
