Video used for email marketing is a very powerful medium due to its perfect combination of visual and audio elements, which immerse the viewer in a story that can target the primitive brain, which guides people’s decision-making.
If these elements are successfully harnessed, the video awakens in the minds of consumers the sensation of the wind on the skin, the aroma of a good coffee in the morning or the sweet taste of a fruit – thanks to list of telegram users in netherlands the visual impact on the primitive area of the brain, creating a joint reaction with the limbic system. This in turn triggers family memories that provoke the burst of emotions necessary for mirror neurons to identify with the story and adopt it as part of the viewer's life.
In turn, the primitive brain works to identify elements that provide a clear and quick solution to your needs with the least possible loss, generating a feeling of desire through the limbic system.
It is very common for people to be bombarded with advertising videos while relaxing and watching television. However, the number of ads in a single block causes users to divert their attention or simply change the channel. The same thing happens when we browse channels like YouTube, which are saturated with ads.
On the other hand, when we are reviewing important information in our email, we enter a state of high concentration that improves the surprise factor of an email marketing video. Thanks to its autoplay functionality, it boosts impulse buying by blocking rationality and generating positive emotions.
Now that you know how the mind reacts when a video is shown via email, it is time to design your next email marketing campaign with neuroscientific impact, and to optimize the results of your email campaign, we recommend reading: "Email Marketing Best Practices: 32 Questions Answered By The Experts", where you will find answers to all your questions about email marketing.
