However, even if your videos are high quality and specifically targeted to an audience you're interested in, there's no guarantee that you'll attract views. The vast majority of YouTube content is rarely viewed, if at all.
If you're struggling to get views on YouTube videos, what are the best strategies to reverse your momentum? What steps could you take to get more views on your videos?
Views: The ultimate goal?
First, you need to consider whether views are really the end goal. Video creators tend to aim for one or more of the following:
Measurable actions. Some YouTube videos are created to drive a specific, measurable activity, such as getting people to visit a specific website or buy a specific product.
Global impact. Other YouTube videos seek to make netherlands telegram data an impact in a vaguely defined way, such as prompting someone to consider a different line of reasoning or raising brand awareness.
Subscriptions. Some YouTube channels are interested in building a subscriber base so that they can monetize that base in other ways in the future.
Ad Revenue – Many YouTube creators are more interested in making money through advertising. The average YouTube channel earns about $18 for every 1,000 ad views generated. That’s between $3 and $5 for every thousand views you attract.
No matter what your goal is, the total number of views is going to be important to you. The more views you have, the more likely you are to achieve each of the goals above. In other words, while views may not be your ultimate goal, they are probably a path to it.
How to get more views on YouTube
How to Get More Views on YouTube
What are the top strategies you can use to rack up more views on YouTube?
Create a unique niche for yourself. Too many YouTube creators try to make generic, broadly relevant videos in an attempt to take advantage of YouTube's huge user base. But this presents two problems. First, you'll be entering the ring with a lot of competition. Second, you'll be creating content that isn't particularly relevant to any one person. It's much smarter to create a unique niche and target a specific group with very specific, relevant content. Look for gaps that aren't being filled by other creators.
Understand your target audience better. Once you've defined your target niche, shift your focus to understanding your audience. What is the type of person who would view your content? How would you describe them? What are their perspectives and values? What type of videos do they want to watch and how do they typically watch them? Once you get "in the head" of your average viewer, you'll be ready to create much more relevant content. This is a prerequisite if you want to get more views.
Optimize your titles and descriptions for search engines. Most people know, at least vaguely, that you can optimize a website for search engines like Google. But did you know that you can also optimize your videos for search engines on platforms like YouTube? Use keyword research to find out what terms a person might search for to find content similar to what you're producing. Then, incorporate those popular keywords into the titles and descriptions of the videos you upload. You can add more keywords and make them more relevant by adding specific tags. If you do it right, your video should appear more prominently and frequently when people search for those key terms.
Choose engaging thumbnails. Your video may appear in search results and recommendation feeds, but it will only attract clicks if it has an engaging thumbnail. Don’t just select a still frame from the middle of your video; you can create a thumbnail from scratch that incorporates bright colors, catchy taglines, and, preferably, an excited or surprised reaction image of a human face. You can also experiment with various thumbnails to see which types work best with your audience.
