Table of contents
The world of e-commerce has taken bc data philippines package off more than ever this year: more consumption, new consumers, new markets… and greater competition.
Index
What services does an Inbound Marketing agency offer?
Advantages of hiring an Inbound Marketing agency
The best inbound marketing agencies for ecommerce
Inbound Marketing for ecommerce in Peru
In a more competitive environment and more demanding consumers, your business's marketing strategies cannot be the same as always . How can you differentiate yourself? How can you make your company attract more users and lead them to purchase more effectively? How can you do it more efficiently, that is, with less expense?
To boost your results, you will need an investment. Like any other business, you will need to choose carefully who to invest in so that they can be your ideal ally to boost your e-commerce.
But before choosing that partner, what should you take into account? The strategy to be implemented. Let's look at this topic below.
What services does a good Inbound Marketing agency offer?
Inbound marketing is a methodology that will help you attract more traffic from your ideal clients to your website, increase leads, close more sales and delight your customers so they keep buying from you . All this through the generation of valuable content and marketing automation, among other tactics, in addition to the use of a powerful platform for this, such as the right CRM .
By applying Inbound Marketing to ecommerce, you will be able to accompany your potential clients (and the ideal ones, that is, your buyer persona, not just any user) throughout their entire purchasing process in order to provide them with the necessary tools that will help them make a decision. This, through content marketing strategies to answer in advance the questions that your ideal client asks, as well as processes such as lead nurturing and lead scoring , among others.
The goal will not only be to increase leads for your marketing and sales teams, but to get your customers to become promoters of your brand once their purchasing experience has been satisfactory.
The services that a good inbound marketing agency for ecommerce can offer you are:
CX Automation
CRM (strategy, implementation with your ecommerce platform and ongoing support)
Content Marketing
Data analysis
Website design and optimization
At Impulse, we have all these services, including e-commerce, which includes those mentioned above.
Inbound Marketing Agency Team for Ecommerce
Advantages of hiring an Inbound Marketing agency
If this is your first time working with inbound marketing, the most effective way to develop a successful digital strategy with better and faster results is by hiring a specialized agency.
A business partner: When you work with an agency, their team will become your main business ally. Together, they will work based on your objectives to correctly address the attraction, conversion, closing and delight stages of your sales process (or flywheel) in conjunction with your marketing and sales areas.
Tailor-made solutions: before implementing a marketing plan, an agency will carry out an in-depth evaluation of your e-commerce. This way, they will be able to identify all the challenges and opportunities for improvement both on your website and in your business structure. In this way, they will be able to develop customized and exclusive solutions for your company.
Team: an agency has an experienced team that has already overcome various inbound challenges, in other words, it has the know-how. In addition, this team has the necessary profiles to successfully execute the strategy: growth managers, campaign specialists, content managers, SEO specialists, data driven, UX/UI and graphic designers, audiovisual editors and programmers.
Platform knowledge: To implement the solutions discussed above, technology is vital. Your business will need a CRM and a CMS. There are several platforms that are optimal for this; at Impulse we use and recommend HubSpot, which is both a powerful CRM and a user-friendly CMS optimized for generating conversions.
Return on investment: The best thing about hiring an inbound marketing agency is that it is focused on increasing your business's ROI. Although it is also based on digital advertising, the goal is to generate leads organically (through channels such as Google, email marketing and social media, for example). In this way, the customer acquisition cost (CAC) is reduced.
And all this, without forgetting that an agency will provide you with information and analytics on the progress and impact of your inbound strategies.
The best inbound marketing agencies for ecommerce
In Latin America and around the world, there are inbound marketing agencies specialized in ecommerce that will offer you the digital strategies, platform and automation tools you need to boost your virtual store. These are some of the best known in the field:
IDS
Latin American agency with experience in e-commerce platform integration and campaign segmentation. On their website, they state that their differential is “hypersegmentation”. They focus on lead generation, sales acceleration and customer retention.
Groove Commerce
Groove Commerce is a US-based agency specializing in the design, construction, implementation, and growth of ecommerce sites. Since 2007, this agency has helped hundreds of clients increase their revenue and engagement through the inbound methodology.
It has a team of strategists, designers, developers, project and account managers whose main objective is to solve their clients' problems using technology and innovation. Their services include: HubSpot optimization, SEO, email marketing and automation, Growth-Driven UX/UI Design, custom ecommerce development and website support.
Increase
This agency asks its clients to “adapt ecommerce actions to the digital maturity phase” of the business’ sales platform. They are based on the inbound marketing methodology for ecommerce and offer solutions such as keyword research, CRO and UX, social media management and blogging, email marketing and A/B testing.
Web Stacks
At Web Stacks, they consider themselves digital craftsmen and specialists in all aspects of the digital product cycle. Their main goal is to provide marketing teams with all the creative, technical, and strategic resources to succeed using HubSpot.
Their services cover web design and implementation, marketing technology, sales strategies and customer experience. They are based in the United States and work with budgets of $5,000 and up.
Salted Stone
This agency has offices in countries such as the United States, Australia, Ireland and the United Kingdom. They have more than 12 years of experience in developing websites, creating sustainable growth campaigns and implementing flywheel-based campaigns.
Salted Stone has a large team of people who love challenges. They focus on applying different experiences in sprints to ideate, build, learn and measure while optimizing the growth of their clients.
