Launch of a new product campaign
Launch of a new product campaign.
We select a new campaign, then the objective and campaign type.
Choosing a Campaign Goal and Type
Selecting the objective and campaign type.
In the next step, we provide the Merchant Center account that we previously configured and the country where the products are sold.
Selecting a Merchant Center Account
Selecting a Merchant Center account.
Up to this point, the settings for both types of campaigns are the same. In the next part of the article, I will show you how to create a standard and smart shopping campaign.
Keep in mind that your selection cannot be changed, so choose your campaign subtype wisely. Smart Shopping campaigns use automated bidding and targeting. They take precedence over standard shopping and remarketing campaigns running on the Display Network. A standard campaign, on the other hand, allows for both manual and automated bidding strategies and adjustments. Offer ads and product images will appear on the Google Search Network.
Standard product campaign
Selecting a campaign subtype - Standard Product Campaign
Select campaign subtype - Standard Shopping Campaign.
Campaign name, rates, budget
After selecting the product campaign subtype, in the next paytm database step you should enter the campaign name, daily budget and specify the bidding strategy. The next selection gives you the option to change the campaign priority - it is worth doing this if you have more campaigns with the same products running on your account, because without setting the priority, the one with the higher rates will be displayed. If you only have one campaign, set this value to default.
General Settings View - Standard Shopping Campaign
General Settings View - Standard Shopping Campaign.
We then receive information about the selection of products or product groups that will be displayed in product ads.
Networks, Devices, Locations
The next steps are to choose:
locations where we want to be displayed,
devices on which our advertisement should appear,
networks where we want to display advertising.
Additionally, you can choose the start and end date of your ad.
Ad Targeting Setup - Standard Product Campaign
Ad targeting setup - Standard Shopping campaign.
The last step we need to take is to fill in the ad group name and enter the rate for a single click. Then we save and the first standard Google Ads product campaign will be created.
Smart product campaign (Smart Shopping)
After selecting the ad type, connecting the account with GMC where our product feed is located, we select the campaign subtype: Smart Product Campaign.
Selecting a campaign subtype: Smart Shopping Campaign
Selecting a campaign subtype: Smart Shopping Campaign.
Campaign name, rates, budget, start and end dates
Then we provide a name, average daily budget, and a bidding strategy. If we want to specify a campaign start and end date, we must also indicate that in this step.
Campaign Name, Budget and Bid Settings - Smart Shopping Campaign
Campaign name, budget, and bid settings - Smart Shopping Campaign.
Product selection
The next view shows the selection of products that the Smart Shopping ad is to present. It is worth remembering that we can edit products throughout the campaign.
Product Group Settings - Smart Product Campaign
Product group settings - Smart Product Campaign.
The system, as the next setting options, presents us with the configuration of a flexible display ad. Its task is remarketing, i.e. returning with an ad to people who were on the website of the advertised online store. We should add the logo of our store, a marketing image in Google Merchant Center, then fill in the headline, ad text and final URL address. By saving the settings, the Smart Shopping product ad is ready.
Flexible Display Advertising - Smart Product Campaign
Flexible display advertising - Intelligent product campaign.
As the article shows, preparing a product campaign shouldn't be too difficult. Product ads are one of the most effective ways to promote a store's assortment on the Internet. However, for advertising to be effective, it must be effectively optimized. The choice is up to us whether we want to manually manage the campaign offer settings or leave everything to automatic actions.
