Cathy Mcknight, Who Works With Me At The Content Advisory, Suggests A Multistep Process When Selecting New Technology. (Does It Surprise You To Learn That Writing The Request For Proposal Doesn’t Happen Until Step Seven?)the First Steps She Suggests Are Essential, Yet They’re Rarely Done. I’ll Walk You Through This Critical Part Of Her Recommended Process.validate The Need For Technologyvalidating Your Need For New Technology Seems Like An Obvious Starting Point, But It’s Not.fear Of Missing Out Is Strong, And It Leads Marketers To Seek New Tech Because They’ve Seen New Tech.
The Tech They Rely On Today Looks Like A Run-down Neighborhood Bar, While macedonia phone number resource The Latest Tech Solution Looks Like The Hottest Nightclub In Town.don’t Fall Prey To Fomo. Before Making Any Decisions, Look At Your Current Strategy, Your Plans, And Your Ability To Get The Job Done Today. Ask These Questions First:do You Have A Technology Problem?or Is There Another Reason You’re Not Working In The Best Way?one A Technology Solution That Would Let Them Limit Who Could Push The Big Red Publish Button.
But They Asked This Question – And Decided They Didn’t Need A Tech Solution. Instead, They Started Telling People Who Could (And Couldn’t) Push The Big Red Publish Button.can You Solve The Problem By Adjusting The Process?this Question Reveals If You Have Process Problems (Or If You Have Any Processes At All).let’s Say You’re Looking For Ways To Help A Team Member Decide Which Website Pages Need Updating More Efficiently. First, Ask How They Do It Today.