More importantly, these searches are more likely to have less competition and are easier to rank for. Big brands spend huge sums of money to stay ahead and focus on highly competitive keywords. It's better to get 10 users a month than to invest time and energy chasing keywords monopolized by larger businesses.
Above all, if you can prove to Google that your website is capable of responding to customer intent by understanding key phrases, this will ultimately help improve your website's reputation and make it easier for you to climb the rankings.
Informative and commercial keywords
When researching keywords, it's a good idea to think about user chile whatsapp number data 5 million intent. In other words, why is a person using that term? Are they looking for general information or do they want to buy something? If you can answer their intent, you'll increase the usefulness of your website.
The goal is to find out where your prospective buyer is in the sales funnel. Continuing with the example above, “vegan chocolate alternatives” is a more general and informative keyword . If someone is searching for this, they probably want to learn more about the product offering before purchasing.
'A search like “where to buy vegan chocolates” signals a purchase intent: the user already knows that this product exists and wants to buy it. This is a commercial keyword . Words like “buy”, “acquire”, “sale”, “coupon”, “discount code” usually signal a purchase intent when used with the name of a product.
You should consider both types of keywords when building your website and SEO strategy. Focusing on informational keywords will help you build a foundation of trust and reputation for your brand. Commercial keywords will generally have a higher conversion rate, so they will help you make money.
