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Online advertising remains one of the loan database package fastest-growing areas of marketing, along with video marketing and content management for websites.
This is because users are increasingly replacing traditional means of entertainment and information with the option of finding what they need on the Internet. Do you know the types of Internet advertising that a business should use?
There are many ways to use marketing strategy creation and of course online marketing to advertise your business. It's a new way to advertise!
The Internet has reshaped marketing concepts , from word of mouth to print advertising and local advertising, everything has changed.
Now, a good marketing plan starts by developing a strategy that answers the why before determining the how . Identifying your audiences' needs and then figuring out how you can meet them as a business to make a profit is a smarter approach than traditional product-focused advertising.
Keep in mind that when we talk about Internet advertising, we're not just talking about ads, we're also talking about content, emails that are part of an email marketing strategy, and of course, paid ads. All of these tactics will help you get incredible results that will add to your sales strategy. Remember the importance of search engines for your strategy!
These are some of the aspects in which using this type of platform will be useful to you and why you should choose to leave traditional advertising behind.
More sales and traffic to your website
Multiply brand visibility and awareness
Reaching new markets
Customer loyalty
Rescuing lost conversions
Optimal short-term results
Direct conversions
Positive ROI
Want to give it a try? Here are some types of online advertising you can include in your strategy. You can also compare which type of campaign and ad format best suits your budget and advertising goals:
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Types of online advertising
1. Search Engine Marketing
Picking and choosing when to display advertising for your product or service based on keyword searches has become a key part of the advertising world. It's time to advertise online!
It has never been possible before to target only those who are in your target audience, which has given local advertising a new lease of life. Even better, this advertising model only charges you when someone clicks on your ad, so the more specific your marketing segmentation is, the better.
To do this, you will need to work with a cost-per-click specialist , or a growth marketing company that works hand in hand with the purchase of digital advertising in search engines, to implement campaigns based on your budget.
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2. Content marketing or Inbound Marketing
Inbound marketing is often referred to as content marketing in the marketplace, which is true because it allows you to solve your customers’ problems through content creation, building your expertise, and maintaining your position as their company of choice. Similar to SEO, content marketing attracts users to your content.
However, Content Marketing and Inbound Marketing have differences , they are not the same. You could say that the first is a subset of the second. Content Marketing is an essential part of the Inbound Marketing process.
Here you can discover several content marketing ideas that will help you.
If you are interested in learning about the marketing, growth, sales and CRM trends coming in 2023, you cannot miss the marketing webinar on Inbound Growth Hacks that we develop every month with renowned digital marketing specialists. To participate, you only have to register at the digital event link .
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3. Mobile marketing
Who doesn't have a smartphone these days? But who isn't hooked, to a greater or lesser extent, to their mobile phone through email or social networks? Everyone! That's why digital advertising aimed at mobile phones is so important.
It is undoubtedly the best way to reach users wherever they are. National or local advertising has given way to global advertising: wherever someone has a smartphone, your ads can reach them. Therefore, knowing the mobile marketing tools that are applicable to your business will help you optimize your strategy.
With Google AdWords display campaigns, you can target ads on mobile apps, and even sponsor your own app on Google Play with the new “Universal App Campaigns.”
If you want to target your advertising to mobile devices, you should keep in mind that user behavior on this medium is different from that on a computer. Choose a responsive web template and adapt the design and content of your landing page as much as possible. Go for direct and brief messages, neutral colors, and buttons with clear and proportionate calls to action. Always remember to be consistent with your brand image.
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4. Advertising with Facebook Ads
Facebook is now more than ever one of the main options you should consider when investing in advertising. In fact, it stands out above other platforms for offering advertisers segmentation filters that allow you to reach people with specific personal characteristics such as: age, education, relationship status, job position, specific behaviors and interests.
If you are clear about what your ideal client is like , based on the defined Buyer Persona, you will be able to obtain great results using this platform.
Designing a good advertising strategy on Facebook Ads is key to obtaining results that give your content reach. This strategy must be thought out in advance and be very clear about who it will be directed at in order to be successful.
There are currently 10 types of campaigns offered by Facebook, each focused on a specific objective. The most commonly used are: “promote your post”, “attract people to your website”, “increase conversions” and “increase video views”.
If you already have good content on your Fan Page or blog, it is advisable to create a calendar to invest in specific days of each month and promote your best posts. You will be able to increase the virality of the post and reactivate your fans to increase engagement and interaction.
As an added tip, try out some video playback campaigns. This type of format in particular (and especially on this platform) is the one that generates the most impact in the world of online advertising. So take advantage of it!
5. Affiliate Marketing
Affiliate marketing can be a great way to make sales as it relies on outsourcing a sales staff to users who are selling your product for a small commission per sale.
In advertising through affiliate platforms or affiliate marketing, three roles come into play: the advertiser, the webmaster and the intermediary who puts them in contact. The affiliate platform represents the third role, and helps brands and people who have websites to reach an economic agreement for displaying their ads.
Of course, as you can imagine, the platform takes a percentage of the profits. This type of advertising has lost followers because the market trend is to turn your website into your own affiliate platform where the customer gets everything they need.
6. Online videos
Video marketing is a great way to make your product or service even more real to those who visit your website. Customer testimonials, product descriptions, and demos are some of the audiovisual content you can target to generate greater engagement among users with your brand. Keep in mind that a well-made and correctly titled video can generate quite positive SEO positioning, shares, and engagement.
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An example of this could be ads inserted into YouTube, Dailymotion, Vimeo or Vine videos, which may or may not be avoidable, but which appear to the user before the video begins to play.
But this form of online advertising does not stop there, as it also includes banners or advertisements inserted on websites and which take the form of a video. It has been proven that videos are better at capturing the attention of visitors than a regular advertisement, as they are fixed much more quickly in the consumer's mind. But this is only in the world of paid advertising.
Video marketing is moving towards specializing in quality content that includes more thoughtful production that actually provides users with valuable information that they were not aware of.
Conclusion:
It is important to know all the tools you can use for your online advertising strategy, as it can generate satisfactory results, due to the great relevance that digital platforms and devices have acquired today and how easy it is to invest a part of your budget in reaching more people.
Making proper use of the online tools that work best for your company's advertising will help you improve your marketing strategy and reach the ideal customer you need. Keep in mind that you can combine different types of online advertising and create a super complete marketing strategy that helps you be present on all channels.
Another opportunity to learn more about the best practices of online advertising is to participate in a digital event where marketing hacks, strategies and best practices of Growth and Inbound are provided to grow businesses.
At Impulse we want to help you get started on a content strategy for your business. Check out the Content and Creativity service we offer here and schedule a meeting with a specialist .
