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Online management revolutionized the e-commerce investor database package landscape at the time, but times are changing. Today, online channel management is being replaced by fullcommerce . Why?
E-commerce grew by 27% worldwide in 2020 and is growing rapidly in Latin America, with projections of reaching $116.2 billion in 2023.
Added to this is the fact that consumer expectations are increasingly high, forcing retailers to orchestrate better practices to fulfill the promise, one of many being to create an incredible, fast and easy experience.
Therefore, full commerce has become the answer for those businesses that aim to achieve high-performance management and execution for their ecommerce , as it promises to be the most efficient alternative to create strong and successful brands.
ecommerce maturity level
What is Fullcommerce?
Fullcommerce is the new way to scale e-commerce growth with a comprehensive approach.
There is no doubt that the pandemic has accelerated the way of doing business, so that the changes that were expected to happen gradually began to occur in a matter of two or three months. This meant greater demands to remain competitive while meeting new consumer expectations.
In this scenario, e-commerce companies have come across a new need: to know their customers in order to retain them, as well as attract new ones through new channels. However, achieving this requires constant innovation in marketing hacks , a culture of testing and learning, optimizing costs and taking advantage of technology to create actions focused on delighting customers.
And this is where fullcommerce appears in companies as an opportunity to scale growth through agile and unified management. This is responsible for integrating all the services that a business requires to operate and position itself in the digital world, but keeping all channels integrated and communicating with each other.
Instead of dividing efforts between several actors acting separately, fullcommerce concentrates all services to offer an omnichannel experience.
infographic evolution of ecommerce management to fullcommerce desktop
If you are interested in learning about the marketing, growth, sales and CRM trends coming in 2023, you cannot miss the marketing webinar on Inbound Growth Hacks that we develop every month with renowned digital marketing specialists. To participate, you only have to register at the digital event link .
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Fullcommerce: How does it work and help increase sales?
Having a full-commerce partner capable of operating the end-to-end of a business with a comprehensive vision is what all companies need, because it allows the brand to focus on product development, logistics and offline expansion.
The cornerstone of full-commerce for companies is omnichannel, where technological support is key. In all the processes managed by full-commerce, the goal is to offer the customer a unique and valuable shopping experience .
>> Discover the benefits offered by our ecommerce agency service
And these are some of the results you can gain by operating with a fullcommerce partner:
1. Increase customer loyalty
Offer a unified and personalized shopping experience to consumers . When you offer user-friendly, easy-to-use and convenient platforms, customers are more likely to choose them and not go to competitors.
2. Create a unified experience between online and offline
One of the goals of a fullcommerce strategy is to reduce friction when the user decides to jump from one platform to another.
3. Increase technological efficiency by having a unified and accessible database
This makes the work of those working in customer service and marketing easier. This efficiency will undoubtedly be reflected in customer satisfaction, as they will be able to obtain answers and solutions quickly.
>> Discover the benefits offered by our B2B sales service
4. Improve communication
It allows the customer to communicate through a greater variety of channels. These will provide valuable information that will deepen the knowledge of each customer, as well as facilitate follow-up. This improves personalization at the time of purchase or when offering a promotion.
5. Make operations profitable
The brand is able to maintain focus on its product, development and offline expansion, instead of coordinating multiple agencies or specialists where each one looks out for their own interests and also assumes a fixed expense that drains their cash flow.
cycle with the unified management of an omnichannel fullcommerce
How long does it take to start seeing results with a fullcommerce strategy?
Developing an online store can take between 30 and 180 days, depending on the complexity, functionalities, product categories, user experience and integrations with other company-owned or third-party systems.
The real challenge comes next: how do I grow my ecommerce? And this is where a full-commerce growth solution comes in ; from planning to channel management, from platform choice and operation to digital ecosystem integration, including product registration, growth hacking best practices, customer service and content.
At Impulse , when we join the business, if you already have an e-commerce operating, we take the first 4-6 weeks to have everyone aligned, make a diagnosis of the business and prioritize our first steps for growth.
Over the next 2-3 months we focused our attention on one (and only one) metric to achieve the first early wins and prove that we are making a difference.
Over the next 4-9 months we add growth experiments to other stages of the customer journey. By the end of this period we have covered all stages of the growth cycle. From 9 months onwards we focus on implementing new ideas and optimizing tactics that support exponential and profitable growth in the long term.
What a business saves by outsourcing its online channel to a specialized partner is the entire learning curve and hidden costs of working with multiple vendors operating separately, plus the time-to-market costs for each day that goes by without reaching its ideal customers.
How to implement fullcommerce in companies?
Concentrating all your efforts on a single partner instead of distributing them among several players is the most efficient alternative to scale strong and profitable businesses. Therefore, if you want your brand to grow and become a local reference, you need a partner like Impulse .
cycle with fullcommerce and omnichannel desktop management
Impulse Commerce is an evolution of our services that concentrates everything retailers need to grow. We have a professional and experienced team in e-commerce made up of strategists, storytellers, growth hackers, data scientists and technology lovers capable of facing the challenges of your business and proposing strategies that generate value.
We invite you to learn more about Impulse Commerce and all the ways we can take your ecommerce to the next level. Schedule a free growth session with us here .
