Over the last few years, platforms offering paid campaigns have undergone many transformations and changes are constantly being noticed, both strictly in the configuration path and in terms of factors influencing the effectiveness of advertisements.
By auditing accounts and talking to business owners who tried to acquire their first customers through these two channels on their own before deciding to outsource their campaigns to experts, we can point out many elements that were neglected or configured incorrectly due to a lack of appropriate knowledge and experience.
We've prepared a list of the most common mistakes twitter database along with tips on how to avoid them. Here they are!
Contents:
Most common mistakes in Google Ads campaigns:
1. Analytics not properly configured.
2. Technical problems with the site.
3. There are no funds on the card linked to the account or insufficient amount to cover monthly advertising expenses.
4. Too general keywords with the wrong match type.
5. Inappropriate matching of the landing page to the ad.
6. No keyword exclusions in campaigns.
7. Not testing ad variants.
8. Accepting all Google recommendations.
9. No ad extensions.
The most common mistakes in Facebook/ Instagram Ads campaigns.
1. Running ads via “Boost Post”.
2. Configuring advertising without analyzing customer groups and their needs.
3. Targeting ads to too large and inaccurate a target group.
4. Not testing ads.
5. Choosing the wrong advertising objective for the expected results.
6. No active pixel on the page.
7. Too rapid and frequent changes to campaigns.
8. Unclear advertising message.
9. Not using dynamic product campaigns in online stores.
Summary.
Most common mistakes in Google Ads campaigns:
1. Analytics not properly configured.
When starting any marketing activities, properly implemented analytics is crucial. This is not only an element without which it will be difficult to verify the quality and effectiveness of the activities carried out.
In the case of Google Ads, a large role is played by the configuration of Google Analytics, which transfers information, among others, about conversions to the Ads panel. In this way, it provides information that improves the campaign learning stage, allowing you to optimize campaigns to increase their effectiveness.
TIP: Make sure to implement Google Analytics and configure conversions that are important to you and your business. If you do not have the right knowledge and it is difficult for you, outsource the preparation of analytics to a freelancer or marketing agency. This is a one-time investment that will pay off in the future, and you will have the knowledge and tools to more objectively assess the effects and results of various marketing activities. Providing campaigns with information about conversions will also have a positive impact on further optimization and improvement of campaign effects.
