Among the many applications of artificial intelligence in the retail industry, marketing may be the area that benefits the most. As mentioned earlier, a survey conducted by Forrester, a market research belize whatsapp number data 5 million organization, found that 60% of retailers believe that the main benefit of using "artificial intelligence-oriented tools" is to improve marketing productivity and enhance its effectiveness.
Traditional marketing relies on general demographic data such as age, gender and location to understand their customers; now retailers need more diverse data to help gain insight into customer interests and obtain more accurate analysis reports.
Through marketing automation tools powered by artificial intelligence, retailers can analyze users' online behavior patterns, such as the time they spend online and what devices they use, and categorize them based on their interests and behaviors. This deeper insight makes it easier for marketers to manage large-scale personalized marketing campaigns.
